Vivek Oberoi shared how he used his personal brand to boost his money-lending business, which helps students finance education fees. By introducing a zero-interest payment plan and leveraging his name, the business grew significantly, reaching 12,000 schools and colleges. This direct connection with 45 lakh students provided valuable data, which helped the company reach a valuation of around Rs 3,400 crore. Oberoi explained this at an event in Mumbai, where he discussed his entrepreneurial journey and its success.
