Mumbaiโ€™s floating sea ads sound cool, but hereโ€™s the catch: they could disrupt marine life ๐ŸŒŠ๐Ÿ 

Maharashtra Maritime Board plans floating and shore-based digital billboards at 20 Mumbai coastal sites, prompting experts to warn of severe light pollution effects on marine feeding, migration and nesting. Studies show artificial night light disrupts plankton, zooplankton migration, turtle hatchlings and coastal ecosystems; researchers recommend warm-spectrum lights, dimming and environmental assessments, but many urge abandoning the proposal.