UP Creators Summit and Awards: Harsh Gujral on algorithms, controversy and why creators need to know their limits

At the UP Creators Summit and Awards in Varanasi on August 19, comedian Harsh Gujral presented a masterclass titled 'Ethical Rulebook for Content Creation,' stressing consistency, India's vast creative potential, and the need for responsibility. He advised creators to avoid reckless controversy, understand algorithmic reach, treat content like a business by anticipating legal and reputational consequences, and know their limits while continuing to create.