Swiggy and Zomato's Indian food delivery duopoly faces new competition from Rapido's Ownly, Swish Go and Flipkart's trial Eat In. Ownly already handles about 50,000 daily orders in Bengaluru and entered Hyderabad. Startups lure restaurants with lower commissions, but must win regular customers; incumbents' scale and quick commerce networks remain significant defensive advantages.
