Swiggy Dineout has launched 'Order-in-Cinemas', letting moviegoers scan a QR code to browse menus, order, pay, and receive food directly at their seats. Rolled out with Cinepolis, Asian Cinemas and PoS partners including Impact and Showbizz, the feature offers discounts, access to trailers and offers, and aims to boost cinema revenue per screen while simplifying ordering without leaving the auditorium.