Salman Khan attended the special screening of Prem Keetanu in Mumbai, supporting lead actors Veer Pahariya and Aafiya Sayed ahead of the film's theatrical release. He arrived in a light blue shirt and white trousers, embraced the young actors, and posed for photographers. Celebrities including Jacqueline Fernandez, Anup Soni, Sakshi Malik, and Anusha Dandekar also attended.