Sony Marathi's Kon Honar Crorepati returns on 12 October 2026 with Madhuri Dixit debuting as host, backed by sponsors across eleven categories. Co-presenting partners include ChatGPT and PNG Jewellers, with brands from technology, food, finance, clean energy and more supporting the season. Sponsors aim to integrate into the show's knowledge-led format to engage Marathi-speaking households beyond traditional ads.
