Neela Mediatech's simulation game Gada Electronics, based on Taarak Mehta Ka Ooltah Chashmah, has surpassed 20 million downloads and draws players worldwide, including the UK, US, Canada, Gulf, Australia and Europe. Designed for short mobile sessions, the free-to-play title earns roughly equal revenue from in-app purchases and ads, and is part of a broader plan to expand the TMKOC IP.
