An Indian software engineer in the US, Priyancka Jaiin, has turned mehndi into a profitable side business, charging about $100 per hour. She says a 10-hour bridal booking can net roughly ₹1 lakh, with tips sometimes up to 20 percent. Jaiin continues her full-time tech job, describing mehndi as a passion project and stressing that higher US fees reflect local costs and respect for artists.