Two Gen Z founders, Leah Marcus and Yasaman Bakhtiar, left their jobs to build Good Girl Snacks, launching Hot Girl Pickles in February 2024. The Los Angeles-based startup, born from TikTok content, raised $3 million at an $8.5 million valuation and expanded sales from online to US retailers including Whole Foods and Erewhon, leveraging social-media-led branding.
