Shruti Haasan secured interim protection from the Bombay High Court against unauthorised use of her image, likeness and persona in AI-generated and other digital content. Justice Madhav Jamdar noted risks from deepfakes, manipulated videos and false endorsements, ordered removal of identified material and granted ad-interim injunctions against absent defendants. The order cited Articles 19(1)(a) and 21 and underscores legal challenges posed by generative AI.
