The BJP launched a viral online meme campaign using clips from KGF, Mirzapur, RRR and other pop-culture references to target so-called 'Dimagi Naxals,' a phrase coined by PM Narendra Modi. State units shared edited clips to mobilise youth, drawing criticism for depicting violence and suppressing dissent. Critics warned the memes suggest intolerance and threaten democratic norms, while BJP defended youth engagement intent.
