Big tunes and bald caps: how Pitbull conquered modern Britain

Ahead of his 13th album Pitcoin, Pitbull has become a viral live phenomenon in Britain, inspiring fans to wear bald caps and recreate his look at concerts. From packed Hyde Park shows to tribute acts and student-driven fresher-week demand, the singer's 2010s hits and playful persona have turned his performances into euphoric, communal experiences across the UK and beyond.