An old Coca-Cola commercial featuring Aishwarya Rai and Vivek Oberoi has resurfaced on social media nearly 23 years later, drawing attention to their on-screen chemistry and early-2000s advertising culture. Part of Coca-Cola India's 2003 'Piyo Thanda, Jiyo Thanda' campaign aimed at urban youth, the rom-com style ad and its celebrity casting have sparked nostalgia, debate and renewed interest online.