Adidas’ new ‘You Got This’ campaign is drawing attention for shifting the focus from medals to the people who support India’s athletes. Featuring Lovlina Borgohain, Sumit Antil, Simran Sharma and Kartik Karkera, the film captures training, pressure and perseverance, while voices from across India offer encouragement in regional languages. The campaign highlights the support systems behind athletes as they prepare for the Asian Games.
