“21 Din Mein Paisa Double ? ” Indian Firms Face the Opposite as Rupee Falls, BMW Raises Prices to Offset Rising Costs

Indian firms are increasingly using forward contracts, contractual safeguards and price increases to protect margins from the rupee's depreciation, while high hedging costs leave smaller manufacturers exposed to currency swings. Larger exporters and importers manage net exposures, but sustained depreciation and rising forward premiums force companies to reconsider hedging strategies and pass costs to customers.