Kashmiri shawls embody Kashmir's cultural identity and centuries-old craftsmanship, with techniques like Kani weaving and Sozni embroidery using pashmina. Facing mechanisation, imitations, illegal shahtoosh trade and declining artisan participation, their survival requires economic support, market access, quality certification, sustainable sourcing and documentation. Connecting tradition with contemporary design and digital platforms can protect artisans’ livelihoods while preserving this living heritage for future generations.
