A viral video shows Bengaluru-based startup Pronto’s cleaners wearing downward-facing body cameras, sparking nationwide debate about household privacy, surveillance, and AI training. Pronto says the cameras are used only in opt-in 'Pronto Verified' visits, record no audio, anonymise footage and delete raw data. Regulators including MeitY are reviewing compliance under India’s DPDP Act as competitors distance themselves from in-home recording.
