Range Rover's new SV Ultra, priced at ₹3.8 crore in India, prioritizes cabin experience over outright performance. Its 540hp V8 is paired with a leather-free interior, electrostatic audio system with ultra-thin membranes, and Body and Soul seats that transmit music and vibrations through the seat and floor. Wellness programs, adaptive suspension, and luxury finishes focus on rear-passenger comfort and refined, restrained exterior detailing.