The Birkin has a new rival and this one is way more affordable

The Hermes Birkin’s exclusivity faces a mass-market rival: the Jelly Firkin. Resembling a Birkin silhouette in translucent, candy-coloured PVC or TPU, these affordable, waterproof bags have gone viral on social media and are sold in India from around Rs 2,100. While lacking Hermes craftsmanship and potential legal risks, Jelly Firkins offer a playful, practical dupe that taps into Y2K nostalgia and dupe culture.