Bollywood star Salman Khan has been named the brand ambassador for the first-ever Kho Kho World Cup, scheduled from January 13 to 19, 2025, in New Delhi. The tournament will feature 21 men's teams and 20 women's teams, including countries like the USA and England. India and Pakistan will play the opening match on January 13. The event will take place at the Indira Gandhi Indoor Stadium and Noida Indoor Stadium, following a league-cum-knockout format.