Razorpay has partnered with OpenAI to help Indian brands advertise via ChatGPT Ads using its Razorpay Engage growth marketing platform. Engage will assist brands in catalog preparation, product feed structuring, campaign creation, performance measurement, and AI-driven campaign management with human oversight. Early participants include Fastrack, Traya, Tata Neu, Tanishq, Shaadi.com, Axis Max Life, Palmonas, and NMIMS.
