Philips India appointed Rocking Star Yash as brand ambassador for its men's grooming range after fans spotted him using a Philips trimmer, launching the 'Trimmers Ka Baap' campaign. Philips also became the official grooming partner for the film Toxic: A Fairy Tale for Grown-ups, promoting its All-in-One Trimmer with BeardSense Technology ahead of the movie's worldwide release on 26 August 2026.