Nykaa Is Changing Its Fashion Game : Premium Brands, Less Marketing Spend and Better Margins Are the Plan πŸ’„

Nykaa expects premium brand partnerships and reduced customer acquisition costs to boost margins in its fashion division, executives said after quarterly profits nearly tripled. Nykaa Fashion targets high single-digit EBITDA by FY30 and 10%+ steady state, using AI tools and a broader premium assortment to raise conversion, lower acquisition costs, and improve profitability amid competition.