Parsi Dairy Farm, Mumbai’s 110-year-old mithai and dairy brand, released a 70-second Diwali rap, "This Is Diwali, Giving," featuring rapper Mohak and filmed in its Marine Lines store. The Instagram-friendly track and open hook aim to connect the brand’s heritage with younger audiences; Diwali hampers are available in stores, the app, website, Swiggy and Zomato.
