Kapiva has partnered with Kaun Banega Crorepati Season 18 to run a 12-week awareness initiative featuring its Dia Free Juice, launching the weekly segment 'Sawaal Diabetes Ka, Jawaab Sehat Ka' on September 22. Using KBC’s format, the campaign aims to broaden diabetes and blood sugar health awareness across Indian households, offers viewer prizes, and underscores that Dia Free complements, not replaces, medical treatment.
