On Sep 27 in Gulmarg, the J&K Hoteliers Club, the Jammu & Kashmir Tourism Department and the Gulmarg Development Authority marked World Tourism Day 2026 with sporting events, environmental drives and community activities. Government representatives, tourism stakeholders, Rotary and ecotourism groups participated. Highlights included a horse race, golf tournament and cleanliness campaign, underscoring commitments to sustainable, responsible tourism and local community development.