Switzerland Tourism has appointed Indian cricketer Jemimah Rodrigues as its India Friendship Ambassador, following javelin Olympic medallist Neeraj Chopra. Announced in Bengaluru, the partnership aims to attract younger Indian travellers by showcasing authentic, experience-driven trips. Rodrigues, recovering from a hamstring injury, features in a campaign highlighting Zurich, Interlaken, Jungfraujoch and activities like e-biking and chocolate-making.
