From Printing Stickers to Making Instagram Reels! How Ordinary Brazilians Became Lula's Campaign Team

Eduardo Zanatta said grassroots youth and ordinary citizens powered Luiz Inácio Lula da Silva’s re-election, using street mobilisation, social media and WhatsApp's 'Lula's Army' to overcome underestimated opponents and external interference, including commentary from Donald Trump and platform actions. An intensive 21-day drive and trusted personal networks, he argues, proved decisive and offer lessons for political movements worldwide.