Dhanteras Is Bringing Out the Big Spenders! Haier, Godrej and Blue Star Report Strong Festive Sales

Appliance and consumer electronics sales surged during the festive season, peaking on Dhanteras, with industrywide value growth of about 20-25 percent and strong demand for premium air conditioners, refrigerators, washing machines, and large TVs. Companies report double-digit volume gains and higher revenues, though margins are pressured by input costs and recent price increases.