Lucknow's centuries-old Chikankari is being reinvented for Generation Z as designers repackage embroidery into denim jackets, tuxedo shirts, boardroom and winter wear, and modern menswear. Creators such as Shubhangi Bajpayee, Anam Khan and others revive extinct motifs, introduce bold colors and everyday silhouettes, and showcase the craft globally, including at the 2024 Emmys.