On the 139th Mann Ki Baat broadcast, Prime Minister Narendra Modi urged festive shoppers to prioritise goods made by local artisans, promoting the 'Vocal for Local' campaign and self-reliance. He highlighted exports of Indian products, preservation of traditional skills, river restoration in Tehri Garhwal, and e-Sanjeevani’s nearly 50 crore telemedicine consultations, praising citizens' service over the programme's 12 years.
