Apple's Diwali campaign starring Juhi Chawla recreating 'Roop Suhana Lagta Hai' at Tijara Fort has divided viewers: some praised its cinematic visuals and homage to music and textiles, while others criticized its heavy choreography, ornate costumes and perceived stereotypical, exoticized portrayal of Indian culture that overlooks everyday Diwali rituals and community spirit.
